Budget-Friendly Event Lighting Solutions to Transform a General Session Space (Part 2)

February 2, 2024

corys-blog-photo-1
Photo by Eric Newkirk AVFX

Budget-friendly event lighting solutions that transform a general session space are crucial for a successful event. In addition to setting the ambiance, using strategic lighting techniques can create a sense of intimacy or grandeur, depending on the desired effect.

Although professional event lighting can be costly, there are many budget-friendly options available. The following Event Production Network (EPN) members reveal budget-friendly and innovative event lighting guidelines to transform a general session space, along with event lighting tips to consider for your next general session:

  • Bradford Lowery, MFA, Senior Production Designer at AVFX
  • Brian Passa, Project Manager at Showcore

 

Budget-Friendly Event Lighting Guidelines

IThe budget-friendly guidelines for transforming your general session with innovative event lighting include:

lacey-becker
Photo by Showcore

Lowery: Prioritize your lighting needs. The first should always be presenter light, and the second is most often lighting the surface (usually drape) behind your presenter so they can stand out from their background on video.

If you’re bringing in scenic (or ‘fast scenics’ like Atomic or Dazian panels), plan on lighting the scenic elements before any other supplemental room lighting. Don’t spend money on scenic unless you have the budget to light it. 

Wireless uplighting is easily the most cost-effective way to uplight your drape and walls. It also offers wonderful color and intensity effect options around the space. A few dozen uplights can do SO much for your room, without breaking the budget.

Even without moving lights, wireless uplighting can allow designers to create different looks for each of your sessions, as well as walk-in effects and even walk-on stingers. Using color effects around the room during breaks can give your audience a visual palate cleanse to help them return to the session ready to focus again.

One of my first lighting add-ons after stage light and room uplighting is usually house fill lighting. If I’m designing flown lighting, I almost always put some broad-wash color tuneable units in my design for room fill. 

It’s often hard to get full control of the house lights in a hotel venue. Being able to provide colorable house lighting on my rigs allows me to fully control the entire room from full blackouts to saturated client colors. 

Additionally, seamlessly shift from a walk-in color effect based on the client’s logo, to dim house for presentations, color-balanced warm white for meals, dark blue fill for video presentations, and even dance party effects. 

Passa: Uplighting is a quick way to see the value put into a lighting budget. The next step is to focus on highlighting points of interest in a room. If the building has some unique architecture, by accenting it, you’ve effectively maximized what you can do with each light.

There’s an argument to be made that hanging moving lights over standard lekos for a stage wash can actually shave some resources. 

This can happen for two reasons:

 

      1. Power consumption: With venue power fees growing, an order for a smaller power service can equate to savings. 
      2. Lighting focus: With hanging movers, you can eliminate a few variables. One is that the house/venue may be waiting for your team to finish focusing to place tables or chairs. Another is the cost of renting or utilizing a lift to focus lekos by hand.

     

    • Brand manuals along with linens and plate/glassware information. This ensures the correct colors and pairings of colors to use and colors to avoid. 
    • Preproduction design brainstorming notes and image research.
    • Any thematic information for your event.
    • Powerpoint slide templates.
    • Important video content, including any opening/closing videos or content produced for the event that you may want to combine with lighting effects in the house.
    • Audience demographics. Younger audiences may prefer a flashier show, while older ones might need more house light for safety. Some groups like more subdued effects, while others want as much flash as the lights can produce. 
    • Brand manuals along with linens and plate/glassware information. This ensures the correct colors and pairings of colors to use and colors to avoid. 
    • Preproduction design brainstorming notes and image research.
    • Any thematic information for your event.
    • Powerpoint slide templates.
    • Important video content, including any opening/closing videos or content produced for the event that you may want to combine with lighting effects in the house.
    • Audience demographics. Younger audiences may prefer a flashier show, while older ones might need more house light for safety. Some groups like more subdued effects, while others want as much flash as the lights can produce. 
    • Brand manuals along with linens and plate/glassware information. This ensures the correct colors and pairings of colors to use and colors to avoid. 
    • Preproduction design brainstorming notes and image research.
    • Any thematic information for your event.
    • Powerpoint slide templates.
    • Important video content, including any opening/closing videos or content produced for the event that you may want to combine with lighting effects in the house.
    • Audience demographics. Younger audiences may prefer a flashier show, while older ones might need more house light for safety. Some groups like more subdued effects, while others want as much flash as the lights can produce. 
    • Brand manuals along with linens and plate/glassware information. This ensures the correct colors and pairings of colors to use and colors to avoid. 
corys-blog-photo-2
Photo by Showcore

Lastly, is the actual cost of labor to focus, which in its standard form takes two to three participants. They include someone to run the desk, one in the lift to focus and one on stage to give direction. Efficiencies can be made to eliminate some of this, but seemingly all of this can be avoided by a lighting designer that can control and see the lights from the ground.

Working with a full service AV company will ensure a seamless experience. Your account or project manager will give proper direction to your lighting designer, which will vastly improve your results. Not only will this save time and questions, but it also will create a hive-minded approach towards a single vision for the event.

General Session Event Lighting Tips

The following are event lighting tips to consider for your next general session:  

Lowery: Good communication is the one common factor with all the best shows in which I’ve been a part. Preproduction meetings between the vendor and the client are essential to get everyone on the same page. 

Show documentation, like a run of show with cueing notes and scripts with slide numbers, let everyone on the team know what to expect and allow a stage manager to ensure the production flows smoothly. 

Here’s some information a lighting designer can use to help dial in a design to your show and audience:

  • Brand manuals along with linens and plate/glassware information. This ensures the correct colors and pairings of colors to use and colors to avoid.
  • Preproduction design brainstorming notes and image research.
  • Any thematic information for your event.
  • Powerpoint slide templates.
  • Important video content, including any opening/closing videos or content produced for the event that you may want to combine with lighting effects in the house.
  • Audience demographics. Younger audiences may prefer a flashier show, while older ones might need more house light for safety. Some groups like more subdued effects, while others want as much flash as the lights can produce.

Written by

epnadmin
epnadmin

You may also interested in:

Sound Check: Best Practices for Managing Audio at Outdoor Events

With commentary by EPN Member, Nick Barnes, Ironman Sound Industries, a Markey’s company.  Industry experts share their tips on producing a crystal-clear experience without annoying the neighbors.  Planning an outdoor

Event AV Demystified: Top Questions Planners Ask—and How the Pros Deliver Seamless Experiences

We spoke to three industry leaders—Brian Siebrandt of Video West Inc., Paul Aubuchon of Ironman Sound Industries, and Terra Sedillo of AVFX—to break down the most common AV questions event

Elevate Every Event: Smart AV Solutions for Any Budget

EPN Members and Vendor Partners recently gathered in northern New Jersey for their 2024 Leadership Symposium, themed Partnerships in Production. Every year, the Event Production Network invests in its members to ensure that they meet a North American standard of AV excellence.

Top 10 Questions Planners Should Ask Their AV Company 

Article by EPN Member, Eric Newkirk, AVFX  Also featuring a webinar!   Event planning involves a myriad of tasks, from managing logistics to ensuring every detail aligns perfectly. But one of

2024 EPN Leadership Symposium Focused on Partnerships in Production

EPN Members and Vendor Partners recently gathered in northern New Jersey for their 2024 Leadership Symposium, themed Partnerships in Production. Every year, the Event Production Network invests in its members to ensure that they meet a North American standard of AV excellence.

7 Event Video Solutions That Will Captivate Your Audience

High-quality event content is essential to the success of any event. Besides attracting the right audience, setting the tone, and driving engagement and participation, such event content can boost your return on investment (ROI)

How Partnering with a North American Audio-Visual Network Produces Better Events

In the business world, the expression “the whole is greater than the sum of its parts,” coined by Aristotle, appropriately expresses the belief that a single company can be more successful when it’s part of a larger network.

5 Strategies for Leveraging AV Partner Collaboration to Elevate Event Content

High-quality event content is essential to the success of any event. Besides attracting the right audience, setting the tone, and driving engagement and participation, such event content can boost your return on investment (ROI)

Top Challenges to Transforming a General Session Space on a Budget (Part 1)

The general session can be a powerful tool to capture audience attention from the start and set the tone for an impactful event. In Part 1 of a two-part series on general session event lighting, the following Event Production Network (EPN) members share their views on why event lighting is a key element for transforming a general session, along with the top challenges to transforming a general session space on a budget:

6 Unique Ways to Create Memorable Event Experiences in 2024

Creating memorable events has become increasingly complex for meeting planners because of a myriad of factors. According to 86% of event marketers, technology has the potential to enhance the success of events significantly.